A much-anticipated Aldi is opening in Morton. Here's a sneak peek inside the grocery store (2024)

"That's the No. 1 store people have wanted in town and asked me about for a couple years."

Steve Stein| Peoria Journal Star

MORTON –A new Aldi grocery store is scheduled to open at 8:30 a.m. Thursday in Morton.

The Aldiis at 100 E. Courtland St., north of Interstate 74 on the edge of the Blain's Farm & Fleet store.

"Aldi couldn't have picked a better location for its Morton store," Mayor Jeff Kaufmansaid. "The store is very visibleand accessible from all parts of Morton. It will be a gold mine."

The Journal Star was allowed to tour the grocery store ahead of its opening. Here's what we noticed.

What to look for inside the new Aldi

In the front of the store, customers will see an "Aldi finds" aisle, with frequently changing merchandise —now filled with holiday items.

A large produce sectionand a well-stocked beer-and-wine section with many wines priced under $10 are among some of the store features. Aldi also showcases fresh food offerings, such as salad bowls and sliced fruit.

An end cap at the back of the store has meats, cheeses and other accoutrements for a charcuterie board at a holiday gathering.

Aldi touts that more than 90% of the products for sale are its own, like Barissimo and Simply Nature brand coffees, and one in three is award-winning.

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Other features of Aldi in Morton

The new store, one of about 100 the company will open this year, should have a familiar look for regular Aldi shoppers. Like most locations, it has about 12,000 square feet of retail space, wide aislesand LED lighting.

"Have our residents wanted an Aldi? Oh, my word. That's the No. 1 store people have wanted in town and asked me about for a couple years," Kaufman said.

The unique cost-saving process of having a customer pay a quarter to unlock a shopping cart and get the quarter back when the cart is returned is in place to ensure carts aren't lost.

Shoppers who don't want to use a cart can bring reusable bags. Aldi does not provide single-use plastic bags.

Nick McCoy is the Morton store manager and one of 18 store employees. He previously was the manager of Peoria's Aldi on North University Street.

Morton store hours will be 9 a.m. to 8 p.m. Monday, Wednesday, Friday and Saturday and 8:30 a.m. to 8 p.m. Tuesday and Thursday.

Online ordering and delivery through Instacart will begin Thursday. Online ordering and curbside pickup through shop.aldi.us will start Dec. 12.

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New Morton store 'completes the story' in Peoria area

The Morton store is the seventh Aldi in the Peoria area, joining stores on North Allen Road and North University in Peoriaand stores in Canton, East Peoria, Pekin and Washington.There are three Aldi stores in the Bloomington-Normal area.

"The Peoria/Bloomington-Normal area has been a great market for us for more than 30 years. Opening a new store in Morton completes the story. At least for now,"Aldi divisional Vice President Heather Moore said.

There are more than 2,100 Aldi stores in 37 states. Through an ongoing expansion program, the company hopes to become the No. 3 grocery retailer in the U.S. by the end of 2022.

Morton area for 'one-stop shopping'

Moore said when it comes to choosing a new store location, Aldi officials carefully consider several factors.

"Bottom line, we look for a convenient location for our customers that can support a high daily traffic volume," she said.

There already is plenty of traffic in the area of the new Aldistore at the edge of the Farm & Fleet property.

"Farm & Fleet doesn't sell off a part of its property to a business unless they feel that business will bring customers to their place," Kaufmansaid.

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Across the street from Farm & Fleet and Aldi is a Walmart Supercenter at 155 E. Courtland St. Several restaurants, hotels, a car dealership and a car wash also are nearby in the growing commercial hub.

"That area is becoming a new Main Street in Morton. One-stop shopping," Kaufman said.

Steve Stein can be reached at (248) 224-2616 or stevestein21@yahoo.com. Follow him on Twitter @SpartanSteve.

A much-anticipated Aldi is opening in Morton. Here's a sneak peek inside the grocery store (2024)

FAQs

What is Aldi's expansion plan for 2024? ›

Aldi said it expects that about 50 stores will begin the conversion process in the latter half of 2024, with the majority of them reopening as Aldi in 2025. “Our growth is fueled by our customers, and they are asking for more Aldi stores in their neighborhoods nationwide,” CEO Jason Hart said in the statement.

How is Aldi unethical? ›

The report found that fruits sold in Aldi are grown under inhumane working conditions, with migrant workers commonly being underpaid and overworked, plus cases of trade union repression, sexual exploitation, inadequate protection against pesticides and other labour rights violations.

What makes Aldi stand out? ›

Aldi is a discount supermarket chain that offers high-quality products at low prices. The company operates more than 10,000 stores across 20 countries and is known for its no-frills approach to retail. Aldi's business model is built on simplicity, efficiency, and cost savings.

What is the appeal of Aldi? ›

You'll find a wide selection of goods, including organic, vegan, and gluten-free options. And the prices are often significantly cheaper than premium stores, which could add up to hundreds of dollars of savings. Aldi's money-back guarantee puts it head and shoulders above the competition.

Who bought out Aldi? ›

Who owns Aldi? Aldi is controlled by the Albrecht family, which owns about 80% of the company through its Markus, Lukas and Jakobus foundations, named for the founding family's lineage.

What is the 5 year plan for Aldi? ›

Discount grocer Aldi unveiled a five-year expansion plan Thursday to add 800 stores nationwide by the end of 2028. Why it matters: The nation's fastest-growing grocery chain's expansion will "ramp up the competitive pressure in the grocery market," said Neil Saunders, GlobalData managing director.

Who is suing Aldi? ›

An Aldi spokesperson said: "There's nothing cloudy about this judgement. It's clear cut." At a trial in London in November, Thatchers accused Aldi of gaining an "unfair advantage" in sales by copying the product which the family-run cider business had released in February 2020.

What is the threat to Aldi? ›

Moreover, inflation can lead to higher production costs, which can lead to less competitive prices at Aldi stores. Also, geopolitical conflicts can lead to food supply instability, which is an external factor that threatens the stability of the company's supply chain.

What are Aldi's weaknesses? ›

Limited Product Range

One of the weaknesses of the Aldi distribution chain is its limited product range. Aldi typically stocks only around 1,500 products, significantly less than its competitors. This limited range means that Aldi may only be able to meet the needs of some customers.

What is Aldi's reputation? ›

Aldi has been named as the nation's most popular supermarket, according to new polling data for Q4 2023 from YouGov. In the poll, Aldi maintained its position at the top, ranking ahead of its traditional Big Four rivals, as well as M&S and fellow discounter Lidl.

What is the threat of substitutes for Aldi? ›

al. 2022). Consequently, the threat of substitutes is to be considered a medium force for the Aldi group. The threat of new entrants – Aldi provides high-quality products to its customers at reasonable prices by applying extreme forms of cost-cutting, and hence it operates on a unique proposition.

Why is Aldi meat so cheap? ›

Most of Aldi's meat is sourced from regional farms, which because its transported a shorter distance, comes at a lower cost.

Why is Aldi bread so cheap? ›

This practice is part of the overarching strategy at Aldi, which focuses on minimalistic store design, a focus on exclusive brands, and an operational model that keeps overheads low and savings high. By selling mostly its own brands, Aldi maintains strict control over production and supply chain costs.

Is Aldis cheaper than Walmart? ›

Regardless, the prices don't lie. Aldi is considerably cheaper than Walmart in almost every instance (or they were about the same).

What are Aldi's plans for the future? ›

In early March, Aldi CEO Jason Hart announced that the German-based grocery chain, which has family ties to Trader Joe's, plans to invest $9 million to open 800 stores across the U.S. by 2028. Hart shared that the western expansion would feature Aldi stores in Phoenix, Las Vegas and Southern California.

What is Aldi's expansion strategy? ›

ALDI will invest more than $9 billion over the next five years on its national expansion, adding new locations across the country. As part of its growth trajectory, ALDI will strengthen its already strong presence in the Northeast and Midwest, adding nearly 330 stores across both regions by the end of 2028.

What are Aldi's goals for the future? ›

In 2021, we will introduce 75% reductions in stores, which will help this. However, we aim to redistribute as much food as possible through our partnership with FoodCloud. We have committed to net zero deforestation by 2030 and net zero carbon emissions in our supply chain by 2040.

Where is Aldi expanding in the US? ›

Where Aldi plans to open new stores. Aldi said it's looking to add almost 330 stores across the Northeast and Midwest regions by the end of 2028. The company will also add more stores in Southern California and Phoenix – and enter new cities like Las Vegas.

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